reverts denim was established by two design students who concerned about the effects of global warming. So they tried to make some changes in order to create a better environment and urge the others to do so. One of the possible way is through the denim line, as it has attracted huge interests from youth.

reverts tries to promote organic jeans as a new style, which is called green lifestyle. 
Their vision is to encourage the idea of achieving a better environment through the simplest thing like the daily clothing. And the mission is to make a new trend in fashion with something organic and eco-friendly.

reverts denim's main character is organic cotton, with every part of the jeans are organic or eco-friendly.
Why is it called organic? Because the production process does not involve pesticide or other toxic, which can contaminates the environment. Based on fact, over 90% of cotton production involves the use of synthetic chemicals including pesticides and insecticides. Can you imagine how contaminated is our environment?

This is reverts way to prove its concern about the effects of global warming. reverts believes that every little thing we do can help us make a better environment - that's our philosophy!


So, "green revolution now!"